So far in 2017, this is one of the projects we’re most proud of. Working closely with business owners Nicola and Doug, we’ve helped bring to life their innovative idea of recycling childrens’ bikes by creating a brand and website.
The great thing about starting with a blank sheet of paper is that anything’s possible. With ideas coming from both sides of the fence, we eventually came up with the name Kids Bike Xchange, which researched well because, ‘it does what it says on the tin’. That said, it made sense to shorten it—especially for the logo and so KBX was born. We all liked the way the X lent itself to different shapes which can be brought to life by the kids themselves, showing off and having fun.
‘Having a bike that always fits’ lies at the heart of the KBX proposition, which makes the idea of leasing a kids bike for a year and then exchanging it for the next size up makes such good sense. While in theory this seems obvious, consumers don’t always like new ways of doing things even if better experiences and cost savings are possible. So a lot of our effort was devoted to re-educating parents by visually and verbally revealing the benefits of Bike Exchanging.