Wear jeans change lives. Whatever the child and whatever the condition, we can all make a difference to young lives by signing up for Jeans for Genes day this Friday.
This year, we’ve designed a pair of posters for one of the affiliated charities, MLD Support Association UK. Short for Metachromatic Leukodystrophy, MLD is a devastating genetic, neuro-degenerative condition which affects children and young adults. It is classified as a Rare Disease which means it receives very little funding for research. At the moment there is no cure and nowhere for families in the UK to turn to for support, which is why initiatives like Jeans for Genes are vital.
Our association with MLD Support Association UK began in 2013 when we created a brand identity and website for what was then a startup charity. Over the years, it’s been hugely rewarding watching them grow and providing help to suffering families.
Like most people in the creative industries graphic designers are seldom out of jeans, so perhaps on Friday we need to raise the bar and go full-on double-denim, which apparently ‘contravenes all known laws of human decency’ according to the fashion commentator Hadley Freeman. Ouch!