Double denim

Wear jeans change lives. Whatever the child and whatever the condition, we can all make a difference to young lives by signing up for Jeans for Genes day this Friday.

This year, we’ve designed a pair of posters for one of the affiliated charities, MLD Support Association UK. Short for Metachromatic Leukodystrophy, MLD is a devastating genetic, neuro-degenerative condition which affects children and young adults. It is classified as a Rare Disease which means it receives very little funding for research. At the moment there is no cure and nowhere for families in the UK to turn to for support, which is why initiatives like Jeans for Genes are vital.

Our association with MLD Support Association UK began in 2013 when we created a brand identity and website for what was then a startup charity. Over the years, it’s been hugely rewarding watching them grow and providing help to suffering families.

Like most people in the creative industries graphic designers are seldom out of jeans, so perhaps on Friday we need to raise the bar and go full-on double-denim, which apparently ‘contravenes all known laws of human decency’ according to the fashion commentator Hadley Freeman. Ouch!

mld-poster-1

mld-poster-2

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.