Hidden ideas

I’ve always enjoyed discovering the hidden messages that are often to be found in company logos. Little gems which are sometimes slow to reveal themselves, or subtle visual features which may never even get spotted by those who interact with them. So what’s the point ? Well, I think one of the intentions is to not bombard people with excessive visual information all in one go, and a second reason is to perhaps make the the viewer feel clever once they’re in on the secret. In other words, once you know you won’t forget—so the organisation or company has managed to touch you in a deeper, more subliminal manner. Clever eh? Well that’s enough of the theory, here are a selection of well-known logos each with a hidden meaning or bonus which were published recently on Telegraph online including one of my favourites, the Toblerone symbol.

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.