Our story


One cheeky letter…

Our own story began sometime in the mid 1990s, with a cheeky letter to the Hampton Court Palace marketing department to see if they wanted a new leaflet designed for them by an aspiring local agency.

The answer was ‘no’, but as they were in fact Historic Royal Palaces, they did require a new leaflet for the Tower of London. This fortunate break got us started and now some twenty years later, The Cutting Edge (TCE) works with some of the country’s best-known tourist attractions, museums and galleries, cathedrals, events venues and travel agencies… and these still include Historic Royal Palaces.


Two stand-out strengths…

We have two notable strengths. ONE: our success at delivering design, advertising and interpretation solutions for landmark tourist attractions. TWO: our commitment to powerful visual storytelling.

We offer a combination of strategic understanding, creative vision and commercial knowledge that together delivers creative work of exceptional quality which in turn engages hearts and minds.


Three useful tips…

Hard-won lessons and insider knowledge have shaped who we are and help us to evolve. Here are three of our most valuable tips which we hope will serve you well when you next undertake a creative assignment.

Don’t scrimp on the brief
As well as a tool that aligns thinking and steers you through the creative process, think of the brief as a springboard rather than a straightjacket.

See it as a collaboration
If experience has taught us anything, it’s that the best creative outcomes are a result of client and designer working together towards a shared goal.

Make time to reflect and provide feedback
After you’ve basked in the success of your project, remember to make the time to reflect on your experiences, so you can profit from them again in the future.


So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.