A better way to keep kids cycling

Why pay for a new bike every time your child outgrows their last one?

Project: Brand identity and website   Client: KBX (Kids Bike Xchange)

Created by a husband-and-wife team, Kids Bike Xchange (KBX) recognised the dilemma faced by other cycling families. In 2017, we brought an innovative new start-up into the world — helping them with their name, their story, their website and their branding.

By enabling parents to lease instead of buy, KBX’s service gives parents a new level of flexibility — one that means their child(ren) will always have a bike that fits.

However, people are creatures of habit. They don’t take to new ways of doing things overnight, so we knew we had our work cut out.

The initial ‘discovery’ workshop

We set out to make their story irresistible, to get past parents’ scepticism, and to get them to warm to a brand new proposition. The project was kick-started with an in-depth ‘discovery’ workshop, to make sure we were equipped with the knowledge and insights to bring this new idea to life.

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Unearthing insights and deepening our knowledge of the sector
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The process begins of developing a brand story
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A few early thoughts
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Final logo solution
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It pings both ways
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From one bike to the next size up, Xchanging is the core idea
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Great quality bikes that fit, a new idea to really get excited about
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Why buy new when you can have a pre-loved bike with character?
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Application of the brand identity to cycling accessories
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KBX responsive e-commerce website design and development
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Not too large or too small, unlike a school uniform it’s important a child’s bike fits correctly
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Business entrepreneur and cycling guru Doug

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.