Why pay for a new bike every time your child outgrows their last one?
Project: Brand identity and website Client: KBX (Kids Bike Xchange)
Created by a husband-and-wife team, Kids Bike Xchange (KBX) recognised the dilemma faced by other cycling families. In 2017, we brought an innovative new start-up into the world — helping them with their name, their story, their website and their branding.
By enabling parents to lease instead of buy, KBX’s service gives parents a new level of flexibility — one that means their child(ren) will always have a bike that fits.
However, people are creatures of habit. They don’t take to new ways of doing things overnight, so we knew we had our work cut out.
The initial ‘discovery’ workshop
We set out to make their story irresistible, to get past parents’ scepticism, and to get them to warm to a brand new proposition. The project was kick-started with an in-depth ‘discovery’ workshop, to make sure we were equipped with the knowledge and insights to bring this new idea to life.
Unearthing insights and deepening our knowledge of the sector
The process begins of developing a brand story
A few early thoughts
Final logo solution
It pings both ways
From one bike to the next size up, Xchanging is the core idea
Great quality bikes that fit, a new idea to really get excited about
Why buy new when you can have a pre-loved bike with character?
Application of the brand identity to cycling accessories
KBX responsive e-commerce website design and development
Not too large or too small, unlike a school uniform it’s important a child’s bike fits correctly
Business entrepreneur and cycling guru Doug