“We quadrupled the number of website visitors in the first month”
Project: Website design Client: Florence Nightingale Museum
Since its foundation in 1989, the Florence Nightingale Museum has become a popular destination for both Londoners and tourists. It has a vibrant schools programme, a reputation for creative projects with the local community and is a key part of the heritage of St Thomas’ Hospital.
Ensuring that the museum not only remains sustainable, but continues to evolve to meet its core charitable objectives, we were approached to redesign their website which had over time become virtually obsolete and for the museum team, was ‘a nightmare to update and maintain’.
The website brief included six goals:
• Provide a flavour of who we are and what we do
• Appear fresh and accessible
• Encourage people to visit
• Give clear information
• Reach new audiences
• Be simple to maintain
Our solution, aside from being aesthetically pleasing is designed to be more agile, interactive, easier to read and navigate with the ultimate aim of turning web visitors into museum goers. It is content rich and includes features such as the voice of Florence Nightingale, one of the first recordings ever made in 1890 using an Edison phonograph wax cylinder.
Phase two of the project was to build an online shop, where website visitors from all over the world are able to purchase merchandise helping to raise vital revenue for the museum.
Responsive new website
Home page navigation blocks representing six key areas
A friendly, accessible museum popular with schools
Historical film clips telling the story of Florence Nightingale and her nursing legacy
A popular museum shop now selling its merchandise online
One of the shop’s most popular products, a replica of Florence’s Nightingale’s famous lamp, is now available to purchase online
Training was provided to museum staff who are now able to perform day-to-day updates