Delivering a new website

“We quadrupled the number of website visitors in the first month”

Project: Website design   Client: Florence Nightingale Museum

Since its foundation in 1989, the Florence Nightingale Museum has become a popular destination for both Londoners and tourists. It has a vibrant schools programme, a reputation for creative projects with the local community and is a key part of the heritage of St Thomas’ Hospital.

Ensuring that the museum not only remains sustainable, but continues to evolve to meet its core charitable objectives, we were approached to redesign their website which had over time become virtually obsolete and for the museum team, was ‘a nightmare to update and maintain’.

The website brief included six goals:

• Provide a flavour of who we are and what we do
• Appear fresh and accessible
• Encourage people to visit
• Give clear information
• Reach new audiences
• Be simple to maintain

Our solution, aside from being aesthetically pleasing is designed to be more agile, interactive, easier to read and navigate with the ultimate aim of turning web visitors into museum goers. It is content rich and includes features such as the voice of Florence Nightingale, one of the first recordings ever made in 1890 using an Edison phonograph wax cylinder.

Phase two of the project was to build an online shop, where website visitors from all over the world are able to purchase merchandise helping to raise vital revenue for the museum.

Florence Nightingale Museum website
Responsive new website
florence-nightingale-museum-navigation
Home page navigation blocks representing six key areas
Florence Nightingale Museum website
A friendly, accessible museum popular with schools
florence-nightingale-museum-videos
Historical film clips telling the story of Florence Nightingale and her nursing legacy
Florence Nightingale Museum Shop
A popular museum shop now selling its merchandise online
florence-nightingale-museum-lamp
One of the shop’s most popular products, a replica of Florence’s Nightingale’s famous lamp, is now available to purchase online
florence-nightingale-museum-website-training
Training was provided to museum staff who are now able to perform day-to-day updates

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.