Dome-ward bound

When families planned their day trips to London, how did we attract them into one of its most iconic landmarks?
 
Project: Promotional campaign   Client: St Paul’s Cathedral

At 365 high, the dome of St Paul’s has been standing protectively over London for 300 years. The challenge we faced was to encourage visitors to London to actually come into the Cathedral rather than simply look up at it admiringly and move on. Our solution was to turn the dome into a blank canvas and then splash it with bold, colourful graphics illustrating the themes and exciting programme of family activities taking place throughout the summer.

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.