When families planned their day trips to London, how did we attract them into one of its most iconic landmarks?
Project: Promotional campaign Client: St Paul’s Cathedral
At 365 high, the dome of St Paul’s has been standing protectively over London for 300 years. The challenge we faced was to encourage visitors to London to actually come into the Cathedral rather than simply look up at it admiringly and move on. Our solution was to turn the dome into a blank canvas and then splash it with bold, colourful graphics illustrating the themes and exciting programme of family activities taking place throughout the summer.