Speaking the everyday language of service personnel.
Project: Reach out campaign Client: The Poppy Factory
Getting anyone to acknowledge they have a problem and do something about it is a challenge at the best of times, let alone when they are proud ex-services personnel. Working with The Poppy Factory, we developed a series of posters and social media graphics to encourage out-of-work veterans with health conditions or impairments to get in touch and take that first step to rebuild their lives. Rather than use emotive or overly sympathetic language, we employed direct and familiar words associated with the military for motivation.