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Speaking the everyday language of service personnel.
Project: Reach out campaign   Client: The Poppy Factory

Getting anyone to acknowledge they have a problem and do something about it is a challenge at the best of times, let alone when they are proud ex-services personnel. Working with The Poppy Factory, we developed a series of posters and social media graphics to encourage out-of-work veterans with health conditions or impairments to get in touch and take that first step to rebuild their lives. Rather than use emotive or overly sympathetic language, we employed direct and familiar words associated with the military for motivation.



So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.