Designed to bear scrutiny

Creating a single brand to represent over 50 of the world’s leading inspection, testing and certification companies.
Project: Brand identity   Client: International Federation of Inspection Agencies (IFIA)

Aiming to improve the methods, standards and safety procedures used by its members, we were commissioned to rethink the IFIA brand, which over time had become tired and fragmented. The process led us to the realisation that the members wanted their federation to have a principled and strong voice; a desire we translated into a new logo via a dominant lower case italicised f, elucidated in a brand book and rolled out across a new website and marketing collateral.

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.