Unlocking the classical world for a new generation of school children.
Project: Brand identity Client: Classics for All
UK charity Classics for All aims to give every child the chance to experience the enjoyment and educational benefits which come from studying the classics. For us it was a fantastic opportunity to create a new identity and we found the solution in the first few words of their brief ‘If we had a chance to help children unlock the mysteries of…’. So, with a keyhole shaped as a ‘C’, we developed an aperture through which to view the classical world and see the subjects it has a positive impact upon, such as maths, languages, science, art and architecture and sports.