Using an emotive and iconic symbol to launch a more expansive year-round mission.
Project: Brand implementation Client: The Poppy Factory
For over 90 years, The Poppy Factory in Richmond has been making poppies and wreaths for the annual Remembrance Day appeal in November. In recent times, their mission has expanded to help wounded, injured or sick ex-Service personnel to find paid and meaningful civilian employment throughout the year. To communicate this new mission, we were engaged to implement a rebranding strategy and express it through new brand guidelines, signage, stationery, marketing and fundraising material.