Lest we forget

Using an emotive and iconic symbol to launch a more expansive year-round mission.
 
Project: Brand implementation   Client: The Poppy Factory

For over 90 years, The Poppy Factory in Richmond has been making poppies and wreaths for the annual Remembrance Day appeal in November. In recent times, their mission has expanded to help wounded, injured or sick ex-Service personnel to find paid and meaningful civilian employment throughout the year. To communicate this new mission, we were engaged to implement a rebranding strategy and express it through new brand guidelines, signage, stationery, marketing and fundraising material.

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.