Symbol of hope

Helping a UK charity tell its story and raise awareness of MLD, a genetic disorder that at the moment has no cure.
 
Project: Brand identity Client: MLD Support Association UK (IFIA)

We were commissioned by the trustees to develop an identity to promote the charity’s aims of supporting sufferers and funding research into the condition. A snowdrop was adopted as the emblem for two reasons. Firstly, because it is a symbol of hope that signals the end of winter, and secondly because the flower’s whiteness is redolent of the brain and central nervous system’s white matter which is directly affected by MLD.

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.