Helping a UK charity tell its story and raise awareness of MLD, a genetic disorder that at the moment has no cure.
Project: Brand identity Client: MLD Support Association UK (IFIA)
We were commissioned by the trustees to develop an identity to promote the charity’s aims of supporting sufferers and funding research into the condition. A snowdrop was adopted as the emblem for two reasons. Firstly, because it is a symbol of hope that signals the end of winter, and secondly because the flower’s whiteness is redolent of the brain and central nervous system’s white matter which is directly affected by MLD.