A campaign that brought visitors into the story and allowed childrens’ imaginations to go wild.
Project: Advertising campaign Client: London Aquarium
As we stood there looking at these giant fish looking at us, it got us thinking: “Just who are the exhibits?” We decided that is was us, the humans, who were the ones on show and this twist became the basis for our advertising campaign ‘Come And Watch Us Watching You’. A spin-off Easter campaign then asked children to consider how fish got their names and to draw what they thought they looked liked. This became a great way of inspiring a young audience… and their creative endeavours were turned into a set of London Underground digital escalator panels.