Watch us watching you

A campaign that brought visitors into the story and allowed childrens’ imaginations to go wild.
 
Project: Advertising campaign   Client: London Aquarium

As we stood there looking at these giant fish looking at us, it got us thinking: “Just who are the exhibits?” We decided that is was us, the humans, who were the ones on show and this twist became the basis for our advertising campaign ‘Come And Watch Us Watching You’. A spin-off Easter campaign then asked children to consider how fish got their names and to draw what they thought they looked liked. This became a great way of inspiring a young audience… and their creative endeavours were turned into a set of London Underground digital escalator panels.

So you found us!
We think it’s a sign…

As we see it, the fact that you stumbled on this column means one of two things.

Either you’re a curious and discerning soul who spotted the little arrow. Or you’re here because someone else tipped you off — and so you probably know someone who knows us.

Either way, we see it as a good sign and want to give you a little ‘something’ right now.

We invite you to:

Have a peek at this great article that inspired a recent blog. (And see 15 clever logos with genius hidden meanings.)

Take a look at this ‘briefing prompt list’ — so you can hit the ground running with your chosen creative agency *

* Send us this briefing prompt list back to us completed and we’ll come back to you with a free ‘taster’ call.