Ever wondered how good ideas happen and why you can’t generate them on demand?
Well, according to Steven Johnson you are not alone in that feeling because good ideas aren’t really ‘light bulb’ moments that happen in an instant. A good idea often begins as a hunch that needs to marinate over time before bumping into another stored hunch to enable that breakthrough eureka moment. Captivating stuff, brilliantly rendered and animated.
Now put your feet up – that great idea will emerge. Sooner or later.